Last-Minute Google Affiliate Network Holiday Tips

As we’re nearly halfway through the holiday shopping season, online shoppers have come out in full force this year, with Black Friday online sales totalling $1B and Cyber Monday 2012 taking the crown as the biggest online shopping day ever, with nearly $2B in sales and 30% growth year over year. With a few weeks left in 2012, we wanted to pass along a few tips to help you make the most of your affiliate program and capture as many incremental holiday sales as possible.

Holiday Tips for Publishers

• Easily search for relevant links tagged with upcoming seasonal tags for Green Monday (12/10), Christmas/Holiday (12/25), Boxing Day (12/26 - UK, Canada), Post-holiday sales, January sale.
• Use the Special offers filter to search for the most compelling links to feature on your site.
• Use insights from our recently-launched reports to help optimize your program.
• Quickly create product links with our new Google Affiliate Network Link Builder Chrome extension.

Holiday Tips for Advertisers

• Be sure to tag and share your seasonal links for upcoming shopping days, including Green Monday (12/10), Christmas/Holiday (12/25), Boxing Day (12/26 - UK, Canada), Post holiday sales, January sale.
• Review recommended publishers to find new publisher opportunities based on similar categories and revenue potential.
• Check out our recently-launched reports which enable you to compare performance across different metrics and timeframes and see geography based click and conversion data.

It’s gearing up to be an exciting end to the holiday shopping season and we hope these tools and tips will help you take full advantage of your affiliate program from now into 2013!

Posted by:
J.J. Hirschle, Head of Google Affiliate Network