Which Social Networking Site is For You?
Recent statistics on social media / networking sites reveal data that give every marketer a reason to smile. More and more people worldwide are embracing social media, which means Facebook, Twitter, and Pinterest have just officially become top marketing channels.
To the new marketer, it's tempting to sign up for all social media sites available. But should you? NOPE. In fact, this isn't advisable. Doing this makes things unmanageable and thus your effort only becomes ineffective.
That said, consider these two things when choosing a site:
- Target market. Take note of the majority of users of a particular site. For instance, in Pinterest, most users are women. In Google+, a recent survey says majority of users are men.
- Nature of your site or product. Are you promoting a cookbook by blogging about recipes? Clearly, Pinterest is for you.
Below is a list of the world's most popular social networking sites and how they can serve your needs.
In a data published by Pew Research Center recently, Pinterest has now become the world's second most popular social networking site next to Facebook. According to the data, women are four times more likely to use Pinterest than men.
Pinterest relies on images. The better the quality of your images, the better their chances of getting re-pinned. This is ideal for sites promoting women's clothes, unique furniture pieces, accessories, and recipes.
RELATED: Pinterest Technique That You Shouldn't Miss
Tumblr is the best place to share memes and gifs. That said, this site is ideal for sites promoting TV shows or sites using TV shows to promote an affiliate product.
RELATED: How to Use Tumblr to Promote Traffic to Site
You can share basically everything on Facebook and Twitter. And with these "shares" and "tweets," you're sure to gain at least a like or a click.
That said, Facebook can be used for business and personal use. You can make fan pages for your niche sites. Or you can create your own campaigns.
To the new marketer, it's tempting to sign up for all social media sites available. But should you? NOPE. In fact, this isn't advisable. Doing this makes things unmanageable and thus your effort only becomes ineffective.
That said, consider these two things when choosing a site:
- Target market. Take note of the majority of users of a particular site. For instance, in Pinterest, most users are women. In Google+, a recent survey says majority of users are men.
- Nature of your site or product. Are you promoting a cookbook by blogging about recipes? Clearly, Pinterest is for you.
Below is a list of the world's most popular social networking sites and how they can serve your needs.
1. Pinterest
In a data published by Pew Research Center recently, Pinterest has now become the world's second most popular social networking site next to Facebook. According to the data, women are four times more likely to use Pinterest than men.
Pinterest relies on images. The better the quality of your images, the better their chances of getting re-pinned. This is ideal for sites promoting women's clothes, unique furniture pieces, accessories, and recipes.
RELATED: Pinterest Technique That You Shouldn't Miss
via Entrepreneur.com
2. Tumblr
Tumblr is the best place to share memes and gifs. That said, this site is ideal for sites promoting TV shows or sites using TV shows to promote an affiliate product.
RELATED: How to Use Tumblr to Promote Traffic to Site
3. Facebook and Twitter
You can share basically everything on Facebook and Twitter. And with these "shares" and "tweets," you're sure to gain at least a like or a click.
That said, Facebook can be used for business and personal use. You can make fan pages for your niche sites. Or you can create your own campaigns.
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